What Is A Landing Page?

A landing page is the web page that appears when a potential customer clicks on an advertisement, target URL from a campaign or a search-engine result link. The landing page typically provides a specific product offer or information useful to the visitor.

Why Are They Used?
Landing Pages are used to increase the response rates of campaigns. By providing detailed offers on the landing page, visitors get more information on the product or promotion and have a higher chance to request information or purchase product than if they visit you general home page.

When Are They Used?
Landing pages are used as part of a variety of campaigns.

Pay Per Click - By creating landing pages with specific content Links from pay per click advertising from Google, Yahoo, Business.com or MSN.

Direct Mail - Landing Pages can also be used as part of a direct mail campaign. For instance, you send out a mailer and drive people to www.xyz.com/offer and on that page you provide them with the specific offer on that direct mail piece.

Print or Banner Advertisement - Whether using banner or print ads, directing users to a specific landing page with the offer provided will increase response to the campaign.


What Does Adding Video Help To Do?

Adding video to a landing page, helps to convey the message more quickly, creates a personal connection (assuming this is you in the video), is more appealing and engaging as a visual medium, gets prospects excited with an "internet only" offer, and more readily converts (gets the prospect to take action). See Live Example

A VIRTUAL SPOKESPERSON CAN:

• Increase Visitor Retention 
• Promote Your Products & Services 
• Creates a Call to Action 
• Offer a More Memorable Visit 
• Set Your Site Apart from the Rest 

Web Actors not only improve your marketing message, but also help your website stand out from your competition. Web Actors capture your website visitor's attention in literally seconds!

Research has shown that web pages that contain a video keep viewers on that page up to 71% longer than a web page that only contains static text.

Web Actors help you get your marketing message across quickly and flawlessly in less than it takes your visitors to glance through your entire website! Learn More

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