Targeted
-Promote your business on leading search engines, Google, Yahoo, MSN
-Pay only when action is taken 

Personal
-Video messages specific to their search  
-Start a friendly rapport and relationship 

(Built to) Convert    
-Video asking for consumer to take ACTION.
Phone call or form submittal  
-Unadvertised Specials and/or Coupons, with Time constrained offers 

Measurable      
-Extensive reporting  
-Gets better over time
-Gives you a TRUE ROI