Major search engines such as Google®, Yahoo!, and MSN offer one of today's most affordable and effective advertising opportunities. And they are the ideal way to geographically target local consumers. 

When consumers are looking for products or services from a business, the chances are good that their search begins or ends on the Internet.  

IMS delivers easy-to-use, patent-pending technology and ROI-focused tools to help our clients run successful local/regional/national Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results which produces leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL.

We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site. And advertisers only pay when potential customers click on the ad and visit the business's site.

When a consumer clicks on an ad and goes to the Web site, we can track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the Web site is effectively designed to generate leads.

IMS can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site. And we can record prospects calls to your business
to ensure telephone inquiries are handled effectively.  

Sample report: 

Pay Per Click Management That Works for You

Pay per click (PPC) advertising can be a key part of a successful Internet marketing plan. PPC search engine Internet marketing can help you convert browsers into customers. However, there is more involved than simply paying a major search engine to display your company’s listing.

Solid pay per click management requires an in-depth analysis of your company’s PPC search engine marketing needs and objectives. And once your PPC search engine marketing goals are fully defined, effective PPC management requires implementation of a pay per click management strategy that maximizes your return on investment.

IMS provides complete pay per click management. Our team can develop a strategic PPC search engine Internet marketing plan that will maximize brand awareness and PPC search engine marketing results. Our PPC management services include: