First and foremost, we are
a consulting company! Yes, we do have some off-the-shelf products, but 95% of the time, even these are
modified for your specific needs.
When we first meet, listed below left
is the flow of our conversation (the 5 M's) to better understand whatyou're trying to do, and to guide us in
building the most effective solution
that we can to..... meetyour
goals!
Goals
/ Objectives for getting online (some examples) -Exposure
-Education
-Credibility with current customers
-Look bigger than you are
-Professional look
-Special offer
-Sell product or service, etc.
Message What are
the key messages of the program or campaign?
What's the action that we want the online visitor to take?
Medium
How Visually do we get it across (convey the message)?
Do we use a website, landing page,
video or audio, business profile page,
etc.?
Marketing How do we drive
QUALIFIED traffic (get them to seethe
message)?
SEO, PPC, social marketing, email?
Measure What's working and
not working?
Manage Improvements
for future success?
It's really that simple. Well maybe it's not, there is a lot more to do here; but
that's where our 25+ years of experience comes in. We're here to guide you through the internet
maze, and tomeet
your specific goals!
Please call me today - I offer a free
"Lunch and Learn" - I'll come to your office with lunch, and discuss online strategies
that would work for you!
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Impact Marketing
Solutionsspecializes in helping small businesses and service
professionals develop and execute online marketing
strategies that help them get noticed and get more
business.